As Regional Brands prepared for the upcoming 2023 planting season, I was tasked with conceptualizing ideas to update a select few of the 2022 seed guides. This was an opportunity to breathe new life into the covers
and pages of these guides. To make the seed guides truly captivating, I focused my approach on highlighting the people who are the heart and soul of each regional seed brand. Their dedication and expertise deserved to be celebrated, becoming the driving force behind my creative choices.