WINCHESTER & scheels
PARTNERSHIP CAMPAIGN
The goal for this project was to create a concept that would bring the excitement of shooting sports to today’s experience-driven retail environment. To achieve this, Winchester wanted to partner with the best in the business, Scheels. My task was to work with a copywriter to conceptualize a campaign that would bring this vision to life. Out of that exploration, Find Your Adventure was born.
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Branding/Identity
Art Direction
how it works
Displays representing various moments in Winchester history will be placed throughout a SCHEELS store. These displays will feel like museum pieces that have been taken out of their protective cases for customers
to pose and interact with, creating opportunities for sharing on social media.
Taking the In-Store
Experience Outdoors
Everyone who participates in Find Your Adventure deserves to have a chance at their own equally legendary adventure. To do this, we’ll offer an opportunity to smash clays with a pro during an all-inclusive sports shooting adventure as the grand prize.
